They have a lot of money when the price of signing a very well-known ZOO YORK skateboard teams in skateboarding circles as their band made. The publicity strategy to better, but there in the market positioning of relatively large gap, that is, high-tech areas, NIKE products are URL and E-CUE, which two pairs of professional skateboarding shoes NIKE then use the latest NIKE court force Vandal Dunk WOMEN The insole SQUARE technology allows users to more clearly feel the shock effect of AIR, as well as the latest wear-resistant material and breathable material. Their position is a professional-level skaters. However, in low-end does not have any products, NIKE aware of this problem immediately, because NIKE know that they need to occupy the market, the low-end is the main battlefield in this grade consumers. They occasionally engage in skateboarding sports as entertainment, but the comparison and professionals do not need such a high technical content. However, a focus on practicality and style in order to facilitate ordinarily wear. At this time, NIKE to see the retro market, AIR FORCE ONE the success, the reigning remembered DUNK, on the market, life expectancy, AF1 has been fast approaching the final end, but in that year on the market .DUNK has not been developed fully too. NIKE's designers on the plans to launch an improved version of the DUNK to fill NIKE vacant position in the skateboarding community.Dunk SB in the design of Air Jordan 1 on behalf of the design is based on the prototype, so have an excellent sense of grip performance and the venue to ensure that those good players on the floor, twisting and stable movement, so performance is not critical. So, DUNK popular in the 80 years is definitely not accidental.

To 90 years, as the new U.S. popular culture of the new streets, NIKE has been not only to meet the common sports sector, the success of its intention to expand its production capacity of multiple sources on the streets and into the X-GAME. When in the streets of cultural and sports brands, NIKE was only a second-rate brand. Nike Dunk Low aware of would like to have made their places sports in the streets is not only the need for good quality and top-notch technology, publicity is the biggest problem. So they decided to intend to use, and then in basketball circles as a strategy is the use of celebrities with a statement of their shoes. NIKE, after the selection of the most common and most popular X-GAME: SKATEBOARD (skateboard) as an entry point into the joint culture.